Here is a summary of recent developments in the U.S. financial sector: Key Trends in 2025

In 2025, several trends are shaping the financial landscape. The unpredictable geopolitical environment and rapid technological advancements, especially in artificial intelligence (AI), are prompting organizations to adapt their business models and strategies. Economic inactivity is driving cross-sector efforts to boost productivity. Simplification in European regulations, AI integration into legal services, and the implications of U.S. trade tariffs are highlighted. Institutional investments in cryptocurrencies are anticipated to grow, and diversification remains crucial amid economic uncertainty. Technological advances in general AI and the rise of private assets are influencing investment strategies. Strategic partnerships, the trend towards active ETFs, and enhanced accessibility to financial advice through technology are also significant. Political polarization and the potential implications of former President Trump's return to the presidency are impacting the global financial environment. FNLONDON.COM Affirm Holdings' Expansion Affirm Holdings, Inc., a prominent player in the "buy now, pay later" sector, reported having 21 million active consumers and 337,000 active merchants by December 31, 2024. The company has been expanding its services, including a partnership with Apple to offer installment loans through Apple Pay. In November 2024, Affirm launched its installment loans in the U.K., offering both interest-free and interest-bearing monthly payment options. EN.WIKIPEDIA.ORG Trump Media's Financial Venture Trump Media Technology Group announced plans to launch a finance company, "Truth.Fi," promoting financial products aimed at conservatives. This move is in response to allegations of conservative exclusion by major banks. The company, owned by former President Donald Trump, will initially allocate $250 million into investments like cryptocurrency and ETFs, with Charles Schwab as custodian. The focus will be on American growth, manufacturing, and energy companies under the banner of the "Patriot Economy." Yorkville Advisors will serve as investment advisers. The announcement caused Trump Media's stock to rise over 7%. This venture is seen as unprecedented with a former president's involvement in the financial sector. WSJ.COM Growth in Business Equipment Borrowings In November 2024, U.S. companies increased their borrowings for equipment investments by 8.7% compared to the same month the previous year, according to the Equipment Leasing and Finance Association (ELFA). The total amount of new loans, leases, and lines of credit amounted to $10.36 billion, up from $9.53 billion in November of the previous year. Credit approvals for businesses reached 74% during the month. The Equipment Leasing Finance Foundation revealed that its confidence index for December hit a three-year high, suggesting that executives anticipate continued strong lending volumes and better financial conditions. REUTERS.COM Santander's U.S. Expansion Banco Santander is expanding its corporate and investment banking operations in the U.S., despite the dominant presence of established American banks like Goldman Sachs and JPMorgan. This move follows the trend of other international banks attempting and often failing in the U.S. market. Santander's strategy is driven by hiring former Credit Suisse bankers and promises of high compensation packages. Chair Ana Botín believes the more dynamic U.S. market offers better growth prospects compared to the U.K., where Santander has scaled back ambitions but still faces potential bids for its business. FT.COM Dallas Emerging as a Financial Hub Dallas is emerging as a significant financial hub, second only to New York City. Hillwood, a real estate investment company, is partnering with Goldman Sachs to build a $500 million office tower, making it the firm's second-largest office. Other financial institutions like Wells Fargo, Charles Schwab, and Deloitte are also expanding in the area. The region has seen substantial growth in finance-related employment, with a 27% increase since the pandemic. Major firms such as JPMorgan Chase and Fisher Investments have significant operations in Dallas. The city boasts lower housing costs, abundant space, a central location with a major airport, and a business-friendly environment. Executives find Dallas more welcoming and conducive to a work-life balance. Texas' proactive approach to attracting financial organizations has played a pivotal role in this growth. WSJ.COM Recent Developments in U.S. Finance wsj.com Trump Media Announces New Push Into Finance to Support the 'Patriot Economy' 16 days ago reuters.com US business equipment borrowings up more than 8% y/y in November, ELFA says 55 days ago ft.com Santander's big, risky American dream 9 days ago